Sales and Acquisition risk
Indirectly targeting existing users online
Advertising and online broadcasting
Direct online marketing and cold contact sales
Capturing and interacting with contacts
Surveying and customer feedback
Relationship based sources and acquisition
All channels other than relationship based channels
Backend and systems risk
Locally stored data in dedicated storage
Locally stored in files
Data stored in online software (SAAS)
Data stored online with a third party storage solution
User side storage
Data shared with external parties
People and Processes risk
Backend work and setup
Selling strategy, communicating, and marketing
Data management and maintanance
Sales execution and outreach.